The NPS Brand

Brand Concept

The Naval Postgraduate School is a unique, defense-focused graduate research university dedicated to improving the combat effectiveness of the U.S. Navy, the U.S. Armed Forces and the services of our allies. NPS is both a university steeped in academic tradition, and a United States Navy organization dedicated to the fulfillment of its mission.

A cadre of top-tier faculty guides the university’s professional corps of students through a diverse collection of curricula and battlefield-driven research. NPS students, through challenging, thought-provoking classroom instruction and innovative discovery, emerge from campus transformed into effective critical thinkers and decision-makers prepared to lead the services of the U.S. Department of Defense, and our allies.
 

Brand Personality

A brand’s personality is a collective of human-inspired traits and qualities that allows individuals to connect with an organization, developing a deeper understanding of its character. A thorough 2011 study led by several senior faculty across campus sought to define the value of NPS, and in the process, defined the character of the university as well. The report found that NPS can be defined as unique and relevant, agile and transformative, collegial and innovative, strategic and valued.

In short, the Naval Postgraduate School is the nation’s research university.
 

Applying the Brand

This style guide provides clear instructions on the approved usage of the university’s core brand, and how it can be applied to individual organizations across campus seeking to develop their own identities as well. Examples are provided to demonstrate the application in a consistent and uniform fashion for all written, print, visual and online communications. Please contact the NPS Office of University Communications if you have any additional questions about the NPS brand and using this guide.